Vice President Kamala Harris’ campaign has announced a series of high-profile hires, including David Plouffe, who managed Barack Obama’s first White House run, and veteran Democratic operatives Stephanie Cutter and Jennifer Palmieri.
The move demonstrates the campaign’s capacity to handle its money and draw prominent Democratic political personalities as it attempts to move away from Joe Biden’s operation and towards November.
“This is, let’s take Trump down once and for all,”
A person familiar with the Harris process expressed a desire to eliminate Trump once and for all, requesting anonymity to speak candidly. He said “This is, let’s take Trump down once and for all,”
In less than 100 days before the election, Harris aides must handle crucial moments and decisions that would typically take months, requiring a team of experienced professionals to handle the intense workload.
A person familiar with Harris’s approach said “Today, accept a nomination. This weekend, pick a vice president. Next week, a major campaign swing, then the convention and then it’s the debate,”
Long-time Biden operatives Mike Donilon and Steve Ricchetti oversaw messaging, polling, and paid media, and these areas are intended to be the focus of some of the high-profile staffing appointments.
Obama recommended Harris to bring in Plouffe as a senior adviser on strategy, with Cutter as a senior adviser on message and strategy, Mitch Stewart as a senior adviser on battleground states, and Palmieri as a senior adviser to the second gentleman.
The advance team, states’ work, communications, and overall campaign operations will not alter. However, Harris’ communications personnel, notably senior adviser Brian Fallon, will be promoted, and extra assistance will be offered, including advance staff for larger-scale events. Message uniformity will be overseen by a new speechwriter.
“This is the A-team,”
“This is the A-team, It means the vice president is in it to win it. It speaks well of the kind of president she would be. She’s surrounding herself with top-level campaign talent … These are people who are winners and have played at the very highest levels of politics and government.” said veteran Democratic strategist Pete Giangreco.
Harris and her team are shifting their messaging focus to the future, focusing less on promoting Biden’s record and instead on freedom. They have a different tone than Biden, framed November as a fight for democracy, and are using a different messenger to convey the message. This shift in messaging aligns with the pillars of their messaging strategy.
Vice President Harris is focusing on issues Biden has not addressed, such as preventing poverty and providing economic opportunities. Harris is also focusing on “freedom” instead of “democracy,” which encompasses security, reproductive rights, voting, and living one’s life.
The message about Trump will include the idea that a second term would be worse than the first.
Harris will also highlight her initiatives, such as affordable housing, but a potential first debate between Harris and Trump would be a natural time to make clearer distinctions on where she differs from Biden.
There was no difficulty luring the veteran operatives onto the campaign
Gaining Harris’ trust, Cutter has been discreetly working on strategy with the vice president for months. She will now oversee the convention’s production, which begins in Chicago on August 19.
Jen O’Malley Dillon will continue to run the campaign, while campaign manager Julie Rodriguez will focus on Arizona and Nevada, specifically Latino voters.
One source reported that veteran operatives were easily attracted to the campaign, as they immediately sought ways to assist them.
The campaign is undergoing staffing additions and major decision-making amid high enthusiasm, fundraising, and polling. In just one week, 360,000 people signed up to volunteer for Harris, according to the campaign.
In Wisconsin, 3,500 new volunteers signed up in a week, with thousands visiting field offices to request yard signs, a 10 times increase from the usual number between January 1st and July 20th, according to a Harris campaign aide.
In some cities, like Philadelphia, signs that say “Harris for President” are already up.
Democratic candidate Kamala Harris has shown signs of success in Nevada, despite Trump’s lead. The party saw over 1,200 new volunteers in the first week of Harris’ campaign and a sudden increase in polling. This is a game-changer for Democrats in small states like Nevada, as they hope to make inroads at the top of the ticket. Democratic strategist Molly Forgey believes Harris’ diverse background and familiarity with Nevada make her uniquely suited for the state.
Harris is entering the race with a record $310 million in fundraising, coming from both large and small donors at a pace that likely means she won’t have to spend more time fundraising and more time on the campaign trail.
Chris Korge, a veteran Democratic fundraiser and finance chair for the Harris campaign, has described the pace of fundraising as unprecedented in American politics, stating that they are raising an amount of money in a short period.
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