Subhi Agrawal
AI will be a major focus at Europe’s largest and one of its oldest consumer electronics shows. As thousands head to Berlin for the Internationale Funkausstellung (IFA) this week, artificial intelligence will take center stage across presentations, booths, and product displays. From laptops and smartphones to home appliances and car dashboards.
“We Have Seen A Wave Of AI Product”
AI has been a major theme at tech conventions this year, including CES in Las Vegas, Mobile World Congress in Barcelona, and the annual developer conferences of Apple, Google, and Microsoft. It will be prominently featured again at IFA, starting on Friday, September 6.
In a report by Indianexpress, Kane McKenna, a consumer tech industry analyst at CCS Insight said, “We have seen a wave of AI product launches and announcements, but for many, AI use cases in these products remain nebulous.”
“IFA presents an excellent opportunity for people to get hands-on time with a huge range of AI products and services. I would also expect to see hints of what the next wave of these products has in store, be it improved functionality or more accessible price points,” he added.
Companies Are Already Promoting PCs
AI is still in its early stages, but computer vendors and chip makers are already promoting PCs designed for artificial intelligence. At IFA, AI PCs are expected to be a major focus as companies aim to rejuvenate interest in PCs.
Intel will reveal its new laptop processor, Lunar Lake, which will be available in PCs later this year.
Intel is facing stiff competition from competitors including Apple, Qualcomm, and AMD as they are already shipping cutting-edge AI PCs to the market. However, it will be interesting to see Intel’s strategy to deal with the competition.
The computer industry may be on the verge of a major change with AI PCs, which include an additional processor or NPU designed to enhance features like personal assistants and real-time translations.
Last year, LG introduced a strange 27-inch TV that folds into a suitcase, while Honor presented a smartphone with purse straps. McKenna agrees that, like Vegas’ Consumer Electronics Show, IFA has become“weird and wonderful” in recent years. He expects the same this year.
“I would expect discussions around ethical guidelines on development and use, data privacy, and copyright issues on how foundational models are trained and how we can address biases in AI to ensure that its inclusion into our lives does not exacerbate the discrimination already present in today’s society,” McKenna stated.
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