After the unveiling of the Google Pixel Watch 3 at last week’s “Made by Google” event has led to the speculation that the tech giant might be discontinuing Fitbit smartwatches. As per reports, the Fitbit Sense or Versa models were being phased out as Google focuses on streamlining its smartwatches under the Pixel Watch series.
“You’ll Continue To See New Products”
According to Ars Technica, Google denied the rumors of discontinuing the Fitbit Versa product lines
“We are very committed to Fitbit, and even more importantly to the customers that use and depend on those products and technology. It’s also worth noting that many of the health and fitness features we launched in Pixel Watch 3 were because of Fitbit’s innovation and ground-breaking fitness advancements. In addition, we just launched Fitbit Ace LTE, [a smartwatch for kids released on June 5], and you’ll continue to see new products and innovation from Fitbit,” a Google spokesperson said
“Part of everything that we just launched from Pixel Watch is based on Fitbit technology, so it is not going anywhere,” they further added.
Incorporating Fitbit Features Into Pixel Smartwatches
The newly unveiled Google Pixel Watch 3 now offers the daily readiness score, previously exclusive to Fitbit Premium subscribers, at no additional cost. Additionally, Pixel Watch 3 owners are also eligible for a free six-month Fitbit Premium subscription. Since the acquisition in 2019 Google has been gradually incorporating Fitbit features into Pixel-branded smartwatches.
According to TechRadar, the Sense and Versa smartwatches still lack key features for controlling and accessing music apps. Additionally, The Fitbit.com online dashboard and other social features are no longer available and Fitbit smartwatches can no longer be synced with computers.
“Would Focus on the More Minimalistic”
As per the latest reports Fitbit- branded devices will become limited to fitness trackers such as the Fitbit Inspire, Luxe, and Charge ranges.
“Moving forward everything from Fitbit would focus on the more minimalistic, long-lasting trackers the brand has become synonymous with, Pixel Watches are our next iteration of smartwatch for Fitbit,” Sandeep Waraich, the senior director of product management for Pixel Wearables said.
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