You might not beware that the King Richard actor had an intention that After Earth would eventually transform in being a transmedia experience to contest the Marvel Cinematic Universe.
The secretive purpose behind the millionaire deal
In fact, Sony also partnered with Will Smith‘s Overbrook Productions in order to release After Earth which happens to be a sci-fi escapade depicting 1,000 years after Earth’s abandonment due to a bionomical cataclysm. The movie starred the American actor, Smith along with his son Jaden which earned around $243 million in the worldwide box office against an estimated budget of $130 million. Indeed, that was incredibly overwhelming!
However, the significant intention behind the project lied in Smith’s objective to alter After Earth into a competition for the fandom of Star Wars, MCU, and Lord of the Rings.
The huge slash was duly unfortunate
The tale depicting his plans came to the forefront in the efforts of Ben Fritz who penned the masterpiece namely The Big Picture: The Fight for the Future of Movies. He came across the information in the leaked documents of the Sony studios back in 2014 over an unprecedented hack. And that gave him hold of the behind-the-scenes drama altogether.
Shifting the moviegoer’s gaze
The book says that Smith came to know that the era of ‘star vehicles’ was gradually proceeding towards the end while audiences were getting more engrossed in franchises rather than in stars. Thereby, he visualized After Earth to decide upon the beginning of a project that he addressed as “1000 AE.”
Later on, Sony behaved sensible enough without completely agreeing at the lamina of his tonality. But as they were in need of franchises besides holding a strong relationship with the personality, the studio saw the production of After Earth cautiously that led to the understanding that the movie’s substantial treasure was its star power.