Rashi Mehta
On Tuesday, OnePlus, the renowned Chinese tech company, launched exciting new products at its Summer Event in Milan, Italy. It unveiled the Oneplus Nord 4, Oneplus Nord Buds 3 Pro, Oneplus Watch 2R, and the OnePlus Pad 2.
Features Of Oneplus Nord 4
OnePlus has launched a 6.7 inch Nord 4 with an all-metal design for the 5G era. It is powered by the Snapdragon 7 Plus Gen 3 chip and offers options for 8,12 or 16 GB of RAM. Also users have an option to choose between 128 GB, 256 GB, or 512 GB of storage.
The Nord displays with a 120Hz refresh rate and a peak brightness of 2,150 nits. It includes a large 5,500 mAh battery that charges from 1% to 100% in just 28 minutes with 100W SUPERVOOC charging. Moreover, OnePlus promises 4+6 years of software updates for Nord.
Additionally, it introduces smart AI features and For photography, it includes a 50MP main camera, an 8MP ultra wide lens and a 16MP front camera.
This new segment offers better battery life, camera features and better software updates compared to the previous year, trying to get wider coverage with excellent features and mid-range price starting from ₹32,999.
Make-or-Break for OnePlus
OnePlus’s comeback with a 5G- capable Nord 4 also represents how the brand is trying to spread brand awareness and trying to get customers attention with all its competitors, by launching a mid-range segment it is trying to capture a big market in both Europe and India.
“It appears that OnePlus is trying to revive interest from its traditional heartland of users looking to get a mid-range Android smartphone with decent features at a punchy price. The OnePlus Nord 4 reflects that ambition,” said Ben Wood, Chief Analyst at market research firm CCS Insight.
“OnePlus is currently working hard to rebuild its position in Europe. Given that OnePlus historically achieved much of its sales directly to consumers via its own website, it has a good opportunity to rebuild momentum. But ultimately, its market share in Europe is tiny,” he further stated
Nevertheless, OnePlus’s Nord 4 doesn’t guarantee full success due to rivals like Apple, who have great brand recognition and availability for even its older versions like 13. It can create problems for the OnePlus.
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