MLBB Mid Season Cup 2024 Sees Lowest Viewership Since 2021

With time, the Esports industry is remarkably entering the sports arena. The MLBB Mid Season Cup 2024 has experienced a drop in viewership compared to 2023, marking it as the lowest-viewed mid-season international event since 2021. That is a setback for them.

Decrease in the Viewership:

The Mobile Legends: Bang Bang (MLBB) Mid Season Cup 2024 saw a drop in viewership compared to the 2023 event, making it the lowest-viewed mid-season international event since 2021. Held at the Boulevard Riyadh City, AMAZON Arena, the peak viewership reached 2.38 million, according to Esports Charts. This is over 1 million less than last year’s peak viewership of 3.65 million.

Last year’s MLBB Southeast Asia Cup 2023, before its rebranding, had 659,399 average viewers. This year’s average viewership dropped to 406,643. Despite the viewership decline, this year’s event at the Esports World Cup in Riyadh, Saudi Arabia, featured MLBB’s largest-ever prize pool of $3 million.

The Esports World Cup in Riyadh faced criticism due to its connection to the Saudi Arabian government and concerns over the country’s human rights record. These factors may have influenced public perception and viewership numbers for the event. The decrease if viewership is a major setback of this event.

The Recorded Viewership in Other Platforms:

The Selangor Red Giants, the esports division of the Malaysian football team Selangor Football Club, won the Mobile Legends: Bang Bang (MLBB) Mid-Season Cup 2024. This was the most-watched match of the event. SRG not only became champions but also had the highest average viewership per team, with 696,000 viewers.

The Indonesian language streams had the highest peak viewership at 833,579. Other high viewership streams included Tagalog with 622,697 viewers, Bahasa Malaysia with 467,282 viewers, English with 266,496 viewers, and Khmer with 96,777 viewers.

YouTube was the leading streaming platform for the event, with a peak viewership of over 1.2 million. TikTok Live was the closest competitor, with a peak viewership of just over 800,000.