Following complex talks after The Duke and Duchess’ decision of stepping down from the Windsor heritage, the Queen and senior officials have finally agreed that it is no longer plausible for the couple to keep the word ‘royal’ in their ‘branding’.
The pair have spent tens of thousands of pounds on a new Sussex Royal website which complements their Instagram feed who have also attempted to register Sussex Royal as a global trademark for a range of items and activities. In addition, they have sought to set up a new charitable organisation named Sussex Royal, symbolising their own foundation.
Now the announcement has made it clear that the duo will need to ‘re-brand’ all of their previous efforts involving the royal tag, as the ‘fine detail’ is still being thrashed out. The development will give a major blow to the Sussexes, who need to start everything again under a new label.
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Past Retells The Story
Harry and Meghan first began using the Sussex Royal branding last year, after they split their household from Kensington Royal. The new website went live last month introduced as: ‘Welcome to the Sussex Royal community, your source for information on the Duke and Duchess of Sussex.’
The Sussexes’ Instagram page, @sussexroyal hoarded 11.2million followers like William and Kate’s account.
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“After many months of reflection and internal discussions, we have chosen to make a transition this year in starting to carve out a progressive new role within this institution. We intend to step back as ‘senior’ members of the Royal Family and work to become financially independent, while continuing to fully support Her Majesty The Queen. It is with your encouragement, particularly over the last few years, that we feel prepared to make this adjustment. We now plan to balance our time between the United Kingdom and North America, continuing to honour our duty to The Queen, the Commonwealth, and our patronages. This geographic balance will enable us to raise our son with an appreciation for the royal tradition into which he was born, while also providing our family with the space to focus on the next chapter, including the launch of our new charitable entity. We look forward to sharing the full details of this exciting next step in due course, as we continue to collaborate with Her Majesty The Queen, The Prince of Wales, The Duke of Cambridge and all relevant parties. Until then, please accept our deepest thanks for your continued support.” – The Duke and Duchess of Sussex For more information, please visit sussexroyal.com (link in bio) Image © PA
Initials Messed A Lot
Dozens of logotype applications were prepared to range from bandanas to notebooks – although sources have always stressed them to be preventative measures in order to protect the emblem from others, that was never intended for commercial use.
All members of the family – including Harry and Meghan – were involved in the discussions questioning their Sussex Royal title to be re-evaluated.
A source told the Mail: “In many ways, this is inevitable given their decision to step down, but it must surely come as a blow to the couple as they have invested everything into the Sussex Royal brand The Queen would have had little choice, however. The Sussexes’ original plan – of being half-in, half-out working royals – was never going to work. Obviously, as the Queen has made clear, they are still much-loved members of her family. But if they aren’t carrying out official duties and are now seeking other commercial opportunities, they simply cannot be allowed to market themselves as royals.”
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