Isha Sharma
Hurricane Helene’s aftermath has left Bryson City, North Carolina, in a difficult position. While floodwaters have mostly receded, small businesses reliant on tourism in the Great Smoky Mountains are facing a financial crisis. Despite infrastructure mostly intact, the region’s economic outlook is grim, with many operators losing substantial revenue as tourists cancel their bookings.
Economic Impact on Small Businesses
Local business owners like Gianna Carson, who runs a bakery and guesthouse, report significant financial losses.
Carson estimates over $15,000 lost in the past week due to mass cancellations, dropping from 300 customers a day to just 50.
The town, located near the Smoky Mountains National Park, draws in tourists primarily during the fall season.
However, visitors are hesitant to return, fearing ongoing recovery efforts and damage.
Karen Proctor, director of Swain County Chamber of Commerce, noted that the tourism economy surged during the pandemic but now faces an “economic backslide.”
Businesses that expanded during COVID-19, like The Folkestone Inn, have lost thousands in cancelled reservations, leaving owners like Toni Rowe uncertain about the future.
Ethical Dilemma for Business Owners
The economic hardship presents an ethical dilemma for local entrepreneurs.
While Bryson City is largely accessible, many neighbouring areas remain severely impacted by the storm, creating a moral quandary about promoting tourism.
Nate Darnell, co-owner of Darnell Farms, expresses concern about advertising business as usual.
“It feels a little unethical,” he said, highlighting the struggles of neighbouring counties still recovering.
As small business owners like Darnell try to balance their financial needs with supporting the local community, the town remains hopeful.
With 90% of businesses expected to reopen, many are cautiously optimistic about tourism resuming in the coming weeks.
However, the long-term effects of Helene on the local economy remain uncertain.
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