Simran Joshi
Law Roach, the renowned image architect celebrated for his work with stars like Zendaya and Céline Dion, has unveiled a vibrant new capsule collection in partnership with Pepsi Wild Cherry, inspired by the nostalgic roller skating culture of his childhood.
Drawing from memories of watching roller derby with his grandfather, Roach infuses the collection with retro elements reminiscent of the late ’70s and early ’80s, featuring satin bomber jackets, denim jumpsuits, and other eye-catching pieces. Available for preorder now, the collection aims to evoke a sense of authenticity and timelessness, encouraging fans to embrace their wild, fashionable side.
Nostalgic Inspiration from Roller Derby Culture
Law Roach draws from cherished memories of watching roller derby with his grandfather to create a vibrant collection that celebrates roller skating culture. He recalls the tough, athletic women he admired, whose unique styles reminded him of superheroes. Inspired by their bold fashion choices, Roach sought to revive the iconic satin bomber jackets and short-shorts of the past, infusing the collection with a sense of nostalgia.
The capsule collection encapsulates the spirit of the late ’70s and early ’80s, filled with eye-catching designs that evoke a bygone era. Roach aims to make these pieces collectible, ensuring they resonate with future generations who might stumble upon them while thrifting. With this project, he hopes to ignite fond memories and emotions tied to roller skating culture.
A Collaborative Vision with Pepsi
Teaming up with Pepsi Wild Cherry, Roach sought to create something iconic that aligns with the brand’s legacy as a cultural trendsetter. Jenny Danzi, Head of Pepsi Marketing, emphasizes that this collaboration is not just about bold flavors but also about celebrating individuality through fashion. Roach’s collection is designed to help fans express their wildly fashionable side, blending nostalgia with modern flair.
Available for preorder, the Pepsi Wild Cherry collection features a variety of stylish items, from sateen bombers to denim jumpsuits, all priced starting at $19. Roach’s commitment to authenticity shines through as he aims to create pieces that resonate deeply with consumers, allowing them to enjoy and cherish the fashion of the past.
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