Simran Joshi
PlayProvince, a leading force in Ghana’s esports scene, continues to drive the growth of Africa’s esports industry. Recognized as the first FIFAe-verified esports team in the country, the organization is now forging key partnerships to further strengthen the sector.
One of its most significant collaborations is with global brands like Samsung and Mastercard, aimed at enhancing esports infrastructure and engagement across the continent.
This comes alongside Africa’s largest Call of Duty Mobile tournament, the Carry1st tournament, which will feature teams from six countries competing for a prize pool of $15,000 in Nairobi, Kenya.
PlayProvince’s Role in Shaping Africa’s Esports Landscape
PlayProvince has emerged as a prominent force in Ghana’s esports ecosystem, being the first verified esports team in the country by FIFAe, the esports division of football governing body FIFA.
The organization is focused on strengthening Africa’s developing esports sector, which has seen increased attention from both corporate and grassroots communities. With its visibility and success, PlayProvince has paved the way for future growth and opportunities in the region.
Kwesi Hayford, President of the Esports Association Ghana, emphasized the importance of corporate support in this sector. He stated, “It is with great pleasure that we welcome Corporate Ghana’s support for our esports space.
This initiative not only raises awareness among other corporate entities about the potential of esports for brand visibility among younger generations but also serves as an inspiration and motivation for grassroots esports communities and teams to explore all avenues for partnership.”
Corporate Partnerships Fueling Esports Growth in Africa
Global brands such as Samsung and Mastercard have increasingly invested in the African esports scene, further catalyzing its growth.
Samsung has shown its commitment to the sector through various initiatives, including launching a separate PUBG Mobile team in partnership with NRG and serving as the device partner for Free Fire World Series Southeast Asia. Additionally, Samsung’s partnership with PlayProvince aims to bolster Africa’s developing esports landscape, providing valuable exposure and resources.
In a similar vein, Mastercard’s involvement in the esports space was highlighted by its support for the inaugural Casablanca Esports Summit.
As Kwesi Hayford pointed out, “This initiative not only raises awareness among other corporate entities about the potential of esports for brand visibility among younger generations but also serves as an inspiration and motivation for grassroots esports communities and teams to explore all avenues for partnership.”
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