Simran Joshi
OverActive Media has secured a new agreement with Riot Games that will significantly enhance its financial position for the upcoming year.
The deal, which includes reduced franchise fees, is expected to unlock new revenue opportunities through expanded sponsorships, merchandise sales, in-game purchases, and media rights.
In addition, OverActive Media will gain access to Riot Games’ extensive global network of media and sponsorship partners, further boosting its revenue potential. The agreement marks a major step in Over Active’s strategy to strengthen its esports portfolio, which includes prominent teams such as MAD Lions KOI, Toronto Ultra, and Movistar KOI.
Better Financial Standing for OverActive Media
OverActive Media will enter next year with much stronger financials after accepting a new deal. It includes terms that cut down on franchise fees, which will improve the position of the company’s financials and present opportunities for more revenue.
Such opportunities include expanded sponsorship deals, merchandise sales, in-game purchases, and media rights-vehicles that the house expects will extend overall revenue streams.
“With this deal, we have removed all prospective franchise liabilities from the balance sheet, and we now hold 100% of the franchises with no related liabilities,” noted Adam Adamou, CEO of OverActive Media.
Apart from these lower charges for the franchises, new revenue will be generated, which will enable the company to continue and invest in long-term growth and strategic expansion in the esports industry.
Brand Revamp and International Partnering Opportunities
As if that was not enough OverActive acquisition earlier this year, the company’s League of Legends European Championship team is to be renamed to KOI in 2025.
The development was confirmed during a Twitch live stream by KOI Founder Ibai Llanos. The acquisition solidifies OverActive’s position in the world’s stage of esports and creates new areas of growth and brand exposure.
The deal has been able to bring about several things out, one of which is the global network of media and sponsorship partners for OverActive that now have an opportunity to access it.
It has gained access to a global network of media and sponsorship partners after joining with Riot Games as part of its association, and its chairman, Adamou, has described this deal as one that is a long-term partnership with Riot Games as further commitment to the League of Legends EMEA Championship and strengthening its strategic position in the world of esports. According to him, the new tools will help deepen the engagement between OverActive Media and fans as well as its partners and increase revenue potential.
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