Simran Joshi
The gaming company behind Mobile Legends: Bang Bang, or simply MLBB, teamed up with Fairrie-a brand of jewelry famous for the creation of gaming-themed pieces-of-jewelry that it would bring the whole aspect of prestige into esports events. This cooperation that shall last at least for two years will also reveal specific jewelry collections and accessories up to a number of exclusive products made for M6 World Championship in Kuala Lumpur.
For the first time, champions will receive rings together with medals. A limited edition of Fairrie M6 Dreamwatch, Swiss-made watch, will be provided as a tribute to the winning team. The partnership would focus on wearable memorabilia for fans and players as they connect to the universe of MLBB in game and beyond.
MOONTON and Fairrie Partner With the Champions to Make Some Style End
Before the M6 World Championship, MOONTON has teamed up with luxury jewelry brand Fairrie to provide unique pieces of jewelry for the gaming industry. Under this partnership, exclusive pieces such as special medals and rings especially designed particularly for Mage, Marksman, Tank, and Support- themed in-game roles would be made for the champions who will win the tournament. This is the first year championships will receive rings, rather than medals, so there’s a new level of pride within the MLBB tournament.
The participants with the winning team will be given a limited-edition Fairrie M6 Dreamwatch timepiece, which is Swiss-made and designed exclusively for the event. Special watches have been designed by Fairrie to commemorate the journey of the runner-up team as another level of memorabilia as it expands the impacts of the tournament beyond gaming itself.
Exclusive Collections Inspired by MLBB Characters to Launch
In addition to championship items, Fairrie and MOONTON also plan to come out with jewelry collections inspired by the characters and lore inside the game. Each set will bring rings, pendants, and bracelets among hundreds of collectibles to symbolize something personal that could be about the fan connection to this game. According to the designers, this piece will tell the heart of MLBB’s world and have beauty and deep meaning to each player and follower.
The collections are available at the M6 event and also online, giving fans a piece of MLBB that they can own and keep. “We are fostering a sense of belonging and pride within the MLBB community through this collaboration, making them feel like these memories belong in the physical world rather than just being confined on screen,” explains Ringo Lung, MOONTON Games’ Senior Regional Esports Sales Manager.
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