Wat-Not Staff
On September 2, tennis legend Serena Williams, 42, celebrated the launch of a new product from her Wyn Beauty line by sharing photos on Instagram that nostalgically recreated a look from her past. In the series of photos, Williams sported a denim ensemble—a cropped short sleeve jacket paired with a white shirt and a pleated mini skirt—that mirrored a similar outfit she wore two decades ago at the 2004 U.S. Open. The throwback tribute was part of a promotional event for the new lip gloss and lip liner from Wyn Beauty, held in collaboration with Ulta Beauty, during the ongoing 2024 U.S. Open.
Recreating Iconic Fashion Moments: Serena’s Denim Throwback
Serena Williams turned heads with a stylish denim look that brought back memories from her past. At the launch event for her Wyn Beauty line’s new lip gloss and lip liner products, Serena sported a cropped denim jacket paired with a pleated mini skirt. The outfit paid homage to a similar look she wore two decades ago during the 2004 U.S. Open for Arthur Ashe Kids’ Day. In her Instagram post, Serena acknowledged this connection, playfully commenting, “This skirt looks familiar – oh that’s me in the background.” The nostalgic reference was further accentuated by a throwback photo that featured Serena with her older sister, Venus Williams.
The fashion choice was more than just a nod to the past; it highlighted Serena’s enduring sense of style and her ability to blend sports and fashion effortlessly. The denim ensemble, paired with Wyn Beauty’s new products, showcased her brand’s commitment to celebrating confidence and individuality. This fusion of iconic fashion and beauty underlines Serena’s journey from a tennis champion to a style icon, reaffirming her influence beyond the tennis court.
Wyn Beauty: Merging Active Lifestyle with Elegance
Serena Williams’s love for beauty and skincare found a new expression with the launch of Wyn Beauty. Reflecting on her tennis career, Serena noted the challenges of maintaining a polished look while enduring the rigorous demands of the sport. In an exclusive interview with PEOPLE, she explained, “I’ve always been into beauty… but when you’re a tennis player, there’s only so much that you can do because you’re out there on the court for hours.” This insight led her to create Wyn Beauty, a line of products designed specifically for those with active lifestyles, ensuring they look presentable even under pressure.
The brand’s aesthetic choices also reflect Serena’s tennis legacy. Wyn Beauty’s signature “Wyn chartreuse” packaging, a nod to the vibrant color of tennis balls, embodies the energy and passion Serena has for the sport. “It means a lot to me because I will always love tennis,” she shared. This thoughtful branding connects Serena’s past and present, making Wyn Beauty not just a beauty line but a representation of her life journey and commitment to excellence.
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