Wat-Not Staff
Serena Williams is turning back the clock in style as she unveils her latest beauty venture. On Monday, September 2, the 42-year-old tennis icon shared photos on Instagram from the launch of her Wyn Beauty line, where she sported a denim outfit that recreated a look from her past. The ensemble—a cropped short-sleeve jacket with a white shirt underneath and a pleated mini skirt—paid homage to a throwback image of Serena from the 2004 U.S. Open, captured alongside her sister Venus Williams. This stylish nod to her earlier days comes as Serena debuts new lip gloss and lip liner products, blending her love for fashion and beauty with her athletic roots.
Serena Williams’ Fashion Flashback: A Denim Revival
Serena Williams took a stylish stroll down memory lane as she launched a new product from her Wyn Beauty line. The tennis icon, known for her fashion-forward choices, recreated a look from the past, wearing a chic denim set that included a cropped short-sleeve jacket over a white shirt, paired with a pleated mini skirt. This outfit paid homage to a throwback moment that featured Serena alongside her sister Venus Williams, taken 20 years ago during the 2004 U.S. Open at Arthur Ashe Kids’ Day. In the background of her Instagram post, the nostalgic image of young Serena in a similar ensemble reminded fans of her long-standing influence in both sports and style.
In addition to celebrating her past, Serena used the denim-on-denim look to promote Wyn Beauty’s latest product, launched in collaboration with Ulta Beauty. “Denim on denim has never looked this good,” Wyn Beauty noted, emphasizing the connection between Serena’s iconic fashion sense and her new venture. This collaboration, aimed at empowering women to embrace their beauty, aligns with Serena’s personal brand of confidence and strength. The launch, marked by the fashionable tribute, underscores Serena’s dedication to combining her passion for beauty with her unique style.
Wyn Beauty: Inspired by Serena’s On-Court Experience
Serena Williams’ inspiration for Wyn Beauty stems from her illustrious career on the tennis court, where maintaining a polished appearance was often a challenge. Speaking with PEOPLE in April, Serena shared how her experiences as an athlete influenced the creation of her beauty line. “I’ve always been into beauty,” Serena explained, noting that the physical demands of tennis—hours of movement and sweating—made it difficult to keep makeup looking fresh. This led her to develop a line of products designed for active lifestyles, ensuring that women can feel confident and look their best, no matter how busy their day may be.
Wyn Beauty’s branding also reflects Serena’s lifelong love for tennis. The product packaging, designed in a vibrant tennis ball green known as Wyn chartreuse, symbolizes the energy and passion that Serena brings to everything she does. “It represents a lot of energy to me,” Serena noted, emphasizing her deep connection to the sport that has shaped her life. This thoughtful incorporation of her personal and professional journey into Wyn Beauty showcases Serena’s commitment to authenticity, creating a brand that resonates with her fans and followers.
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