Simran Joshi
In a candid interview with *Women’s Wear Daily*, Hailey Bieber opened up about her journey to balance motherhood and her burgeoning beauty brand, Rhode, after welcoming her son, Jack Blues, in August. The model and entrepreneur, who has always prioritized her well-being, emphasized the importance of doing what feels comfortable for her physically, mentally, and emotionally as she navigates this new chapter in her life. As she reflects on the challenges and triumphs of motherhood and business, Hailey shares her insights on maintaining a healthy work-life balance and her vision for the future of Rhode.
Balancing Motherhood and Career
Hailey Bieber has openly discussed the challenges of maintaining a work-life balance after the arrival of her son, Jack Blues. In her interview with Women’s Wear Daily, she emphasized the importance of prioritizing her physical, mental, and emotional well-being. “I’m only doing what feels comfortable for me,” she stated, highlighting the need for self-care during this transformative period. This approach allows her to navigate the demands of motherhood while continuing to manage her beauty brand, Rhode.
To ease back into her professional responsibilities, Hailey took a gentle break before diving back into her work. She affectionately refers to Rhode as her “toddler,” illustrating the care and attention she devotes to her business. By viewing her brand through the lens of motherhood, she can nurture it as it continues to grow, allowing herself the flexibility to adapt as both a parent and an entrepreneur.
Rhode Beauty: Growth and Aspirations
Since launching Rhode in June 2022, Hailey has watched her beauty brand flourish, gaining significant traction in the competitive industry. Reflecting on her journey, she acknowledges that mistakes are inevitable and that challenges can arise unexpectedly. “Mistakes are going to happen … [there] will be bumps in the road, which are out of your control,” she explained, emphasizing the importance of adaptability. This mindset has enabled her to pivot and innovate as her brand evolves.
One of Hailey’s proudest achievements with Rhode is signing supermodel Claudia Schiffer as the face of their Barrier Butter campaign. Hailey aimed to connect with a broad audience, recognizing Schiffer’s timeless appeal across generations. This strategic choice not only highlights Hailey’s understanding of brand identity but also reflects her admiration for the iconic model, who has been a longstanding inspiration in her career. As she looks to the future, Hailey expresses a desire to expand Rhode’s product line beyond skincare, exploring new ventures such as tech merchandise.
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