Simran Joshi
Olivia Rodrigo is adding yet another milestone to her already stellar 2024, as she officially joins the prestigious Lancôme family as its newest global brand ambassador.
Announced on November 18, the 21-year-old pop sensation now stands alongside a distinguished list of Lancôme’s celebrity ambassadors, including Julia Roberts and Lily Collins.
Known for her powerful voice and empowering message, Rodrigo brings her unique blend of individuality and authenticity to the iconic beauty brand, further cementing her status as a role model for young women around the world.
Olivia Rodrigo joins Lancôme as its Global Ambassador
Pop sensation Olivia Rodrigo, who is now 21, is, since yesterday, officially the latest global brand ambassador for Lancôme.
The singer’s big November 18th announcement added yet another remarkable milestone to what has been a very eventful year and she joins such an illustrious set of celebrity ambassadors that include Julia Roberts and Lily Collins in company with the rising star Emma Chamberlain to further cement her influence over the two ever-important music and beauty worlds.
But as if making a point, Rodrigo said that individuality is key in beauty. “Embracing your uniqueness is so important in beauty since there are many unrealistic expectations placed on young women today,” she said.
A three-time Grammy winner and former Disney Channel star, Rodrigo perfectly aligns with Lancôme’s message about beauty from within, for which she was honored and privileged to be part of the iconic brand’s family.
Lancôme Celebrates Rodrigo’s Independent Spirit and Talent
Françoise Lehmann, the international brand president at Lancôme, welcomed her new partner, Rodrigo. She said the brand felt “incredibly proud” to welcome Rodrigo as its new ambassador, describing his independent spirit in rock ‘n’ roll as well as his commitment to creating a better future for women and girls.
These qualities, Lehmann believes, “deeply resonate with Lancôme values and inspire audiences around the world”.
Lehmann further praised Rodrigo for her captivating personality and immense talent, noting, “We’re all captivated by her striking personality and immense talent, and inspired by her commitment to positive change.”
Rodrigo’s ability to connect with diverse audiences through her music, which turns personal stories into universal messages, sets her apart as a unique voice in her generation.
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