Saloni Shankar
Team Liquid, a leading global esports organisation, has just launched MyBlue. This new fan engagement platform is powered by the Sui blockchain.
MyBlue replaces Team Liquid’s original platform, Liquid+, which launched in 2020. This is an exciting next step for the organisation in its fan engagement efforts.
Team Liquid Unveils MyBlue: A New Fan Engagement Platform
MyBlue was developed in collaboration with Mysten Labs, the creators of Sui. It promises to deliver an improved experience by merging digital rewards with real-world benefits.
Fans can now immerse themselves in a wide range of activities. They will be able to earn exclusive rewards by completing challenges and engaging with their favourite esports team.
This announcement is a major milestone following Team Liquid’s partnership with Mysten Labs, which was first announced earlier in 2024. With MyBlue, Team Liquid is pushing the boundaries of what a fan engagement platform can offer.
Fans can now expect more than just the usual virtual items—they will have access to exciting, real-life rewards as well. Whether it’s merchandise, meet-and-greets, or behind-the-scenes content, fans will have the opportunity to be closer to the action than ever before.
Unlock Exclusive Rewards and Real-World Experiences
MyBlue offers a variety of ways for fans to engage. Completing challenges and quests will unlock digital rewards, including profile customization items and badges. These rewards add a personal touch to fans’ profiles, giving them more ways to express their support for Team Liquid. But the rewards don’t stop with digital items.
Fans who participate in MyBlue will also have the opportunity to earn real-world rewards. These can include limited-edition jerseys, Team Liquid store discounts, and exclusive merchandise. MyBlue will also offer fans unique experiences, such as the chance to meet Team Liquid players and get a behind-the-scenes look at their favourite team.
Moreover, MyBlue provides deeper connections between Team Liquid and its fanbase. Fans will gain access to exclusive content not available anywhere else. This could be player interviews, sneak peeks at upcoming events, or other team-related media. These features will help create a more immersive and interactive fan experience.
Team Liquid’s Vision for Fan Engagement in the Blockchain Era
Steve Arhancet, Co-CEO of Team Liquid, expressed his excitement for the new platform. He stated, “Thanks to our partnership with Mysten Labs, we’ve taken the best parts of Liquid+ and upgraded it by integrating Sui to make the ultimate fan platform.” He continued, “MyBlue will enable us to offer amazing experiences and unique rewards to fans.”
Arhancet emphasised that MyBlue represents a new chapter in fan engagement. It combines the best aspects of the esports community and the blockchain world. Through the integration of Sui, fans can enjoy a fully decentralized experience that is unlike any other.
To celebrate the launch, Team Liquid is hosting a special event on November 14th. During this event, fans who complete challenges will be able to unlock exclusive discounts, giveaways, and other exciting offers. It’s a chance for fans to get even more out of their MyBlue experience while being part of the team’s celebration.
With the growing popularity of blockchain technology in esports, Team Liquid’s move is a clear indication of where the industry is heading. Blockchain-powered fan platforms are becoming more common, offering unique benefits to fans and teams alike. As more esports organisations embrace these technologies, fans can look forward to even more ways to interact with their favourite teams.
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