Wat-Not Staff
Patrik ‘f0rest’ Lindberg, a legend in the Counter-Strike esports scene, is stepping into a new chapter as he joins Ninjas in Pyjamas (NIP) as their brand ambassador. After officially retiring from competitive Counter-Strike, f0rest brings his expertise and charisma to engage fans and support NIP’s growth.
The Swedish esports star boasts a two-decade-long career and has been a notable presence in Counter-Strike tournaments worldwide.
Not only was he ranked among HLTV’s top 20 players four times, but he also played a pivotal role in the iconic NIP 87-0 roster, which holds the longest LAN win streak in CS:GO history. Now, he’ll be reconnecting with fans through new avenues in esports.
What Fans Can Expect from f0rest’s New Role
As a brand ambassador, Lindberg will play a central role in NIP’s community initiatives. His responsibilities include co-streaming NIP’s competitive matches and creating content to showcase the team’s journey to the Shanghai Major qualifiers.
Fans will also see him streaming daily on his Twitch channel through FACEIT, a matchmaking platform where viewers may even join him in-game.
Alongside his live streaming content, NIP has announced future merchandise drops. Highlights include a limited-edition jersey honouring f0rest’s time with the iconic 87-0 roster and a digital collectible for fans.
In addition, NIP’s fan reward platform, Dojo, will offer physical and virtual prizes for fans who participate in exclusive challenges and support NIP.
Hicham Chahine, Co-CEO of Ninjas in Pyjamas, shared his excitement, saying, “It’s a pleasure to welcome back one of the most well-known faces associated with our iconic esports organisation. Patrik did great things with us as an esports player, and we look forward to making him at home again as a Brand Ambassador.”
Ninjas in Pyjamas Expands Its Global Reach
Since merging with ESV5 E-SPORT GROUP CO. in 2023, NIP has expanded beyond Counter-Strike, entering games like League of Legends in China’s LPL and Mobile Legends: Bang Bang.
This year, NIP Group also began trading on NASDAQ, branching into new business ventures, including a game publishing division and hospitality sector.
f0rest’s debut stream as NIP’s ambassador is set for November 9-10 at the Svenska Cupen tournament in Stockholm. As NIP’s roster competes, fans worldwide are eager to witness this reunion with one of esports’ most respected icons.
With this move, f0rest is set to inspire and engage a new generation of fans, continuing his legacy in esports in an entirely new way.
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