Wat-Not Staff
New Changes
Amid the European Union probe, Apple brought changes in their policy now they can provide service to customers outside the app store also.
Previously, Apple allowed app developers to direct users only through “link-outs”—links that led to external web pages for completing transactions. With the new policy, developers can now promote and communicate offers from any source, not just their websites, directly within their apps
Beginning later this year, Apple announced that developers in the EU will be allowed to “communicate and promote offers for purchases” through any platform they choose, including alternative app marketplaces, effectively bypassing significant penalties in the region.
Apple also mentioned that these changes will introduce a new developer fee structure. There will be two new fees: an initial 5% acquisition fee for new users, and a 10% store services fee for any sales generated by app users on any platform within 12 months of the app’s installation.
EU Probe
The European Commission, the EU’s antitrust regulator, has previously noted that Apple permits “link-outs” as the only form of steering. This means that app developers can include a link within their app, which redirects customers to an external webpage where they can complete a transaction.
“Our initial view is that Apple’s approach does not completely enable steering. Effective steering is crucial to reduce app developers’ reliance on dominant app stores and to make consumers aware of more favorable options,” stated Margrethe Vestager, Executive Vice-President of the European Commission.
Apple reverted that it would implement changes to comply with the Digital Markets Act (DMA) to address the European Commission’s findings and respond to June announcements.
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