Meghan Markle’s American Riviera Orchard Set for Launch Amid Trademark Clarifications

Meghan Markle’s lifestyle brand, American Riviera Orchard, is on track to launch later this year despite trademark clarifications. The brand promises a range of products inspired by her California roots. Meghan Markle’s highly anticipated lifestyle brand, American Riviera Orchard, is officially set to launch later this year.

Trademark Clarifications and Progress

The Duchess of Sussex, 42, initially unveiled the brand in March 2024, complete with a dedicated website and Instagram account. Recent reports confirm that despite some trademark clarifications, the venture is progressing smoothly.

The Daily Mail recently reported a “trademark setback” for American Riviera Orchard, citing issues flagged by the U.S. Patents and Trademarks Office regarding the classification of various products, including yoga blankets and picnic baskets. However, sources close to the brand clarified that these inquiries are typical during the international application process, and all necessary fees have been paid. No further action is required, allowing the brand to move forward with its launch plans.

A Strong Start and Celebrity

Since its announcement, American Riviera Orchard has generated significant interest, with over 100,000 individuals signing up on the website for updates about product launches. Meghan is reportedly thrilled with this early engagement and is eager to see how consumers incorporate her products into their daily lives.

The brand’s first product, strawberry jam, was revealed earlier this year and has already garnered attention from celebrities, including Mindy Kaling and Chrissy Teigen, who shared their excitement on social media. Polo player Nacho Figueras also showcased a new raspberry jam flavor, further amplifying the brand’s visibility.

Inspired by California Roots

The name “American Riviera” pays homage to Santa Barbara, California, where Meghan and Prince Harry reside with their children, Prince Archie and Princess Lilibet. This connection to their new home is reflected in the brand’s offerings, which are expected to include a variety of products ranging from home décor to gourmet food items.

A source close to Meghan stated, “American Riviera Orchard will reflect everything that she loves — family, cooking, entertaining, and home décor.” This aligns with the themes previously showcased on her former lifestyle blog, The Tig, which she closed in 2017.

Future Plans and Product Line

Trademark applications indicate that American Riviera Orchard will offer an extensive range of products, including cookbooks, cosmetics, gardening gear, and pet accessories. Meghan’s passion for cooking is also expected to play a significant role in the brand, with a cooking show in development for Netflix that will celebrate cooking, gardening, and friendship.

As the launch date approaches, the excitement surrounding American Riviera Orchard continues to build. Meghan Markle’s venture not only marks a significant step in her post-royal career but also reflects her commitment to sharing her personal style and values with the world.

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