Rashi Mehta
With less than 100 days to go until the Paris 2024 Olympic and Paralympic Games, Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, has officially launched its ‘Open always wins’ campaign. This campaign celebrates Samsung’s shared values of openness with the upcoming Games and introduces the grand opening of its Olympic™ rendezvous @ Samsung, located at Champs-Élysées 125 in the heart of Paris.
A Celebration of Openness and Innovation
As part of the ‘Open always wins’ campaign, Samsung aims to showcase how openness can lead to new perspectives and infinite possibilities. The campaign features inspiring stories from Team Samsung Galaxy athletes, including French skateboarder Aurélien Giraud, German Para sprinter Johannes Floors, and French breakdancer Sarah Bee. Their stories highlight how being open can enable extraordinary achievements.
“As a Worldwide Olympic and Paralympic Partner, Samsung has been at the forefront of innovation and technology at the Games for nearly 40 years,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The evolution of technology has dramatically enhanced how we experience the Games, and we are thrilled to bring fans and athletes closer than ever with our ‘Open always wins’ campaign at Paris 2024.”
A Showcase of Cutting-Edge Experiences
In collaboration with Pritzker Prize-winning architect Jean Nouvel, Samsung has created a unique showcase at Champs-Élysées 125. This space, inspired by Parisian Salons from the Age of Enlightenment, celebrates openness through reflections and optical illusions. Visitors can explore past Olympic highlights, experience Samsung’s latest innovations, and create lifelong memories with Galaxy AI.
“The entire space is designed to celebrate Samsung’s commitment to openness,” said Jean Nouvel. “The abstract graphic façade captures the reflections of movements and lights, while the matte, reflective white mirrors in the lobby invite discovery of the latest innovations.”
Grand Opening and Upcoming Events
The Olympic™ rendezvous @ Samsung was inaugurated with a ribbon-cutting ceremony attended by notable figures, including TM Roh, Team Samsung Galaxy ambassadors, and representatives from the International Olympic Committee (IOC) and the Paris 2024 Organizing Committee. The showcase will be open to the public from May 3 to October 31, hosting a series of special events throughout the summer.
In addition to the main showcase, Samsung will establish additional Olympic™ rendezvous @ Samsung locations around Paris, including the Olympic Park, the Olympic & Paralympic Village, and the Main Press Centre. Samsung Galaxy Charging Stations will also be available at key Olympic and Paralympic venues, allowing visitors to experience the latest Galaxy innovations.
Anne-Sophie Voumard, Managing Director of IOC Television and Marketing Services, expressed excitement about the campaign, stating, “Samsung has played a significant role in elevating the Olympic Games’ fan experience through their innovative technology, and we’re impressed with their showcase and support for Paris 2024.”
Samsung’s ‘Open always wins’ campaign not only highlights the brand’s commitment to openness and innovation but also brings fans and athletes closer to the Olympic spirit. With its exciting new showcase and various events, Samsung is set to make Paris 2024 an unforgettable experience for everyone.
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